Header+copy copy.jpg
Gen Z is the first generation to spend longer each day online via their mobile device than all other devices combined. * 57% of Gen Zers have downloaded a QSR loyalty app on their phone, unlocking access to exclusive offers and perks. * 40% curr
Click to view live prototype Gen Z, in particular looks to digital communities to create a sense of belonging, with 65% stating they feel more confident using apps with social communities over more traditional feed-centric apps like Instagram
Page_1_app.jpg
Page_2_app.jpg
Page_3_app.jpg
To directly drive app downloads, we focused on channels that offer an “Install Now” CTA and conversion goal, such as Meta and TikTok
Tapping into lifestyle sites like BuzzFeed, R29, and PureWow that have an already established, credible voice among a relevant Gen Z and Gen Y audience base helps with both awareness and trustworthiness. To further play on the passport theme and
mockups.jpg
prev / next