With one of the largest selections of over the counter healthcare offerings in the category, CVS has shown that it’s what’s inside that counts-both what’s inside the vitamins and supplements and what’s inside the stores. “Better Inside & Out” features a blend of photography and illustration with playful artwork that comes to life through whimsical animation to communicate the benefits of each product showcased. This campaign included 13 weeks of social assets, OOH digital screens, web and radio assets and in-app ad placements.
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 Facebook & Instagram Posts
 The consumables "Fuel Up & Go" campaign highlights the multitude of on-the-go healthy snack options offered at CVS. Our intent was to relate to our target audience and to demonstrate how CVS snacks and beverages are a healthy, convenient option for every day needs. To do this we referenced several real-life situations in which snacks are enjoyed at different moments throughout the day - whether it be breakfast, during a meeting, a game night event or a summer picnic with friends. We brought these moments to life with stop motion animation across web, social, and digital OOH.
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   For the 2017 holiday campaign we worked with paper-cut artist Jeff Nishinkaka to create 8 winter scenes made entirely out of cut paper. We then shot these scenes and used them to highlight the wide variety of holiday-related products offered at CVS. This campaign consisted of 8 weeks of social posts including Facebook carousel units, Facebook posts, Instagram posts and story videos, Pinterest content, out of home, Twitter placements, digital video and a digital billboard in the center of Times Square.
 Cut Paper Background Designs
 Facebook, Instagram and Pinterest
 Facebook Carousel and Pinterest
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